Juliana Valeriano

Life is not falling apart.
It's rearranging. Let's strategize.

Strategic Life Coach

- I believe you already know the answer.
You don't need more information. You need strategy, and someone who's actually been there.Moments of change—personal or professional—can be overwhelming, scary, stressful. Even the most confident can feel lost. -Believe me, I know. I’ve been there.I've changed countries - looking for expansion. Shifted careers -seeking fulfillment. Gone through the end of long relationship - to find health and deep love.Along the way, I learned how to make friendship with Transformation— and even started to seek it with intention.- And that’s why I do what I do.By combining my professional background, years of global brand, communication, and business strategy expertise, with lived experience and holistic practices, I will intentionally coach you during your life transitions.- Not by teaching nor "guru guiding", but by sharing a precise strategy.Together, we will become strategic partners in Transformation.

Milan - Bali - São Paulo

I coach in Italian - English - Portuguese

• more about me

One Strategic Mind

Strategic planning can be immensely reassuring when facing challenges and complex situations, such as moments of transitioning. With a decade of experience in designing branding, communication, and business strategies for top companies all over the world, I had an insight: "Why not apply the same growth mindset and techniques to help individuals transition to a more fulfilling life?"

One Thoughtful Soul

As a Life Coach, my foundation is strongly based empathetic understanding, which allows me to guide clients to uncover their very own life insights to cross transitions and changes with more confidence and strategy, in total respect towards their truth and inner values.

the Metanoia method

Life IS in the Transitioning

Your Transition Moment is more than just a change.
It's an invitation to Metanoia - a deep, transformative shift of heart, mind and being.

Step 01. ASSESSING THE TRANSITIONINGWe begin by embracing the transition, not rushing through it. You’ll learn to hold space for the shift, explore what’s emerging, and meet yourself with clarity and care.


*Step 02. STARTING TRANSFORMATION WITH INTENTIONTogether, we surface your core values, purpose, inner blocks and beliefs. This phase is about rediscovering and honouring you and what’s true to you—and letting go of what no longer is.


Step 03. LIFE STRATEGIC PLANFrom reflection to direction. We’ll co-create a personalised life strategy that honors your rhythm, goals, and intuition. You’ll leave with a practical plan that not only makes sense on paper, but feels right in your body, mind and soul.

• my LIFE COACHING packages

My Vision in Life and in Coaching

Each life shift is an opportunity for evolution

We have all faced, are facing, or will face moments of change. The whole difference lies in how we respond to those moments.
My approach is specifically designed for those willing to change—for the ones seeking meaning and real transformation exactly during the life shifts (in the image numbers 3 and 4).

01. Signature Metanoia Program

You're in the middle of an important life shift.: a new city. A divorce. A new career path.This is not the time for vague advice. This is the time for strategy.The Metanoia Program is my signature 1:1 coaching experience for people ready to stop surviving and start designing what comes next the big change. Together we uncover what's blocking you, clarify what you truly want, and build a precise roadmap aligned with who you are.The output? Self-confidence, momentum, and a strategic life plan that turns this change into your most defining turning point.

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02. 100% Metanoia Custom Program

Some situations don't fit a standard program.In some life circumstances you need something built entirely around you.
The 100% Custom Pack is my most personal offer: for clients whose life, goals, or timeline require a fully tailored approach.We define the structure, the depth, the pace and the output together.
Everything is designed for exactly where you are and where you're going.The output? A precise strategy and a life plan built for no one else but you.

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03. Setting Boundaries, Putting Yourself First

You give a lot. To your work, your relationships, your family.
And somewhere along the way you stopped knowing where they end and you begin.You don't need to become a cold or selfish person.This coaching package is about learning to be fully present for others without losing yourself in the process.During our sessions we identify where your boundaries are being crossed, why saying no feels so hard, and how to protect your space without guilt.The output? A personal boundary map, the tools to hold it, and the confidence to put yourself first, without apology.

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04. Self- Confidence Boost

You know what you want.
But somewhere between the idea and the action, a voice steps in and tells you it's too much, too risky, too ambitious for someone like you.In these 3 sessions we work on what's underneath these limiting beliefs, where that doubt came from, what it's costing you, and how to build the kind of self-confidence that doesn't depend on anyone's validation but your own.The output? A clear picture of your own worth, the tools to silence the doubt, and the courage to finally start accomplishing in life.

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Valencia, Indonesia 💗

"I can’t believe how fast these 8 months have flown by..
It feels like we only just started, yet I’ve learned and grown so much in this short timeBeing coached by you has been one of the greatest blessings in my journey. From the very beginning, you created a space where I could show up exactly as I am... messy thoughts, fears, dreams, and all—without ever feeling judged. You didn’t just coach me, you cared for me. You listened with your whole heart, asked the questions I didn’t know I needed to hear, and always met me with patience and kindness.What touched me most was how much you went above and beyond. You didn’t have to create thoughtful resources, summarize our sessions, or make sure I felt understood every step of the way... but you did, and I noticed every single bit of it. I could feel it came from a genuine desire to see me grow. I deeply respect and cherish the effort, time, and heart you’ve poured into me.With you, I felt truly seen and understood. You helped me find clarity when I was lost, strength when I felt small, and reminded me of the courage I already had inside. This journey with you wasn’t just about gaining skills, it was about becoming a truer, braver, and more grounded version of myself.Thank you for being my safe space, my encourager, and my guide. I will carry your words, your belief in me, and the lessons you’ve shared for the rest of my life. You are an amazing person, Juliana! God bless."

Roberta C., Dublin 🪷

"When I started working with Juliana, I was in the middle of a huge life transition and unsure of my next steps. Her coaching helped me find confidence and direction when I needed it most.What I loved most about her approach is how she combines strategy with a holistic and sensitive perspectives. Every session felt like grounded not just about goals and action plans, but about truly understanding myselfJuliana guided me with so much care, wisdom, and intention. I’m walking away from this experience feeling aligned with my values, empowered, and ready for what’s next in life".

life brainstorming

"The answers are already within you."_{Bob Proctor}

This is the space where your life possibilities begin to take shape. This is where we zoom out. In a safe and curious space, we explore your non-negotiables —your values, forgotten and unspoken dreams will be uncovered. This is deep work, both strategic and creative, that clears space for intention. It’s not about fixing—it’s about noticing, naming, and beginning to imagine what else is possible.

Goal Setting & Manifesting

"What you think, you become. What you feel, you attract. What you imagine, you create."_Buddha

Together, we’ll clarify what you truly desire—not just what you think you should want. We’ll zoom in and explore what’s underneath the goals, remove blocks, and create aligned practices that help you move towards what feels both bold and right. Manifesting here isn’t magic—it’s mindful design.

Strategic Life Plan

"Your new life is going to cost you your old one. It’s going to require you to let go of comfort so you can step into clarity."_{Brianna Wiest}

This is where it all integrates. Based on your values, vision, and real-life context, we co-create a customized life strategy—clear next steps, supportive habits, and aligned decisions that help you move forward with confidence and calm. Your roadmap, designed by your truth.